Marketing & Partnerships Leader:
Athlete First. Experience Obsessed.
13+ Years Experience
🎯
450K Athletes Reached
🏁
$3M+ Partnerships Managed
💰
92% Sponsor Renewal
📈
30+ Ambassador & Influencer Programs Built
🚧
13+ Years Experience 🎯 450K Athletes Reached 🏁 $3M+ Partnerships Managed 💰 92% Sponsor Renewal 📈 30+ Ambassador & Influencer Programs Built 🚧
I drive partnerships results that don’t live in a silo. Digital teasers → can’t miss on-site experiences → digital retargeting. From ambassador networks to sponsor activations, I build the programs that turn one moment into a lasting relationship.Everything connected & purposeful. I show up, I solve problems in real time, & I build repeatable systems.
What I do… and do well!
On-site experiences anchored by digital. I design the hook, the in-person moment, and the follow-through. One connected journey.
360 Event Activation:
I build the operating structure behind complex programs: prioritization frameworks, repeatable playbooks, and the data flows that turn one-off events into a measurable engine.
Strategy & Frameworks:
I show up and solve problems in real time. Vendor coordination, staffing, shipping, event-day ownership from load-in to load-out.
Hands-On Execution:
I build community programs that turn one-time participants into long-term brand advocates, ambassador networks, athlete teams, influencer partnerships, and first-timer experiences designed from the ground up.
Community & Ambassador Programs:
Hyrox
•
ASICS
•
USATF Olympic Marathon Trials
•
Skechers
•
LA Marathon
•
24 Hour Fitness
•
Supertri
•
Rock 'n' Roll
•
Hyrox
•
Premier Protein
•
Later Influence
•
Hyrox • ASICS • USATF Olympic Marathon Trials • Skechers • LA Marathon • 24 Hour Fitness • Supertri • Rock 'n' Roll • Hyrox • Premier Protein • Later Influence •
I build comprehensive activations from start to finish.
I design the strategy and run the field. From framework to on-site execution, I own experiential marketing end to end: the concept, the partnerships, the logistics, the live experience, and the results that follow. One operator who sees the whole picture and delivers it.
I'm obsessed with surpassing what you thought was possible.
Experiential Strategy
Activation concepts
Brand-to-athlete storytelling
Comprehensive frameworks
Digital Integration
Comprehensive digital retargeting
Authentic value-add data capture
Ambassador & influencer programs
Partnership Management
Sponsor relationships, negotiations & renewals
Budget & ROI ownership
Affiliate & referral program ownership
On Site Execution
Load-in to load-out ownership
Staffing & vendor management
Real-time problem solving
