Small team, no extra budget, CSMs already at capacity, and customers weren't getting enough support to renew. Designed a self-service workflow for accounts like General Mills, letting customers request campaign setup or influencer sourcing through an embedded request button, routed automatically into a structured intake form and task system, completed by a global support team, and QA'd before delivery. Built the tactical layer first, then began designing the strategic layer on top: competitive research, an annual influencer marketing handbook per brand, five campaign windows, and twenty ready-to-go creative concepts.

Walked into an event marketing function with no reporting structure, no task system, and no forecasting model, so built one from zero, centered on an AI-powered timeline generator that turns a single event brief into a full run of show. What used to take hours of manual build time per event now happens in one pass, freeing up the season for execution instead of rebuilding the same spreadsheet every time.

Inherited zero expo sales experience or database. Built the annual database and a customized strategic outreach plan from scratch, then built the team around it, adding a second hire in year two and a third in year three. Grew the sales pipeline and goals to over $650K a year, expanding the model from the LA Marathon alone to Pasadena Half once that race launched.